Alvern Cables agrees to pay R4.7m (LATE RELEASE)

Power cable supplier to pay R4.7m penalty for contraventions including price fixing and dividing markets

Alvern Cables (Pty) Ltd has admitted that it engaged in price fixing and market division tendering over the period November 2001 and November 2012. The Competition Tribunal has confirmed the administrative penalty of R4 736 375.61. This is 5% of Alvern’s total annual turnover for 2010.

The cables affected were mainly building wire for both residential and commercial use.

The Commission first lodged a complaint with the Tribunal on 16 March 2010 and this complaint

was updated in May that year to include additional companies in the power cable supply market. 

In its complaint the Commission said the investigation had revealed that South Ocean Electric Wire Company (SOEW), Alvern, Tulisa Cables and Aberdare Cables had agreed to directly or indirectly fix the selling price of power cables to wholesale distributors and original equipment manufacturers (OEMS), and Alvern and Aberdare had agreed to divide markets by allocating these customers in terms of the supply of power cables.

The Commission also investigated conduct in relation to the members of the Association of Electric Cable Manufacturers and found that the power cable manufacturers had fixed the selling of power cables though Indices which are used in Price Adjustment Formulas by its members.

Alvern has admitted it contravened the Competition Act in regard to these complaints.  In June this year the Tribunal confirmed an administrative penalty of R13 362 855m against SOEW.

Aberdare Cables has been granted conditional leniency for this contravention.


Issued by:

Chantelle Benjamin

Communications: Competition Tribunal   

Tel (012)394 1383                                     

Cell: +27 (0) 73 007 5603  

Twitter: @comptrib                                       



On Behalf Of:

Lerato Motaung                                                   

Registrar: Competition Tribunal                                        

Tel: (012) 394 3355                                             

Cell: +27 (0) 82 556 3221